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Foes Inc.

As a side project, I have been a Freelance Graphic Designer. I had the amazing opportunity to work with Foes Inc., a start up creative agency that just newly launched in 2022, to work with a variety of different clients under their roster. In particular, I worked predominantly with one client: NDO H2O.

Role: Freelance Graphic Designer

Tools Used: Illustrator,

Photoshop, Figma,

NDO H2O

NDO H2O is a company who prides itself on selling the best Ultra Premium Water & Sparkling Water products and is also the Official Premium Water of the Miami HEAT & Kaseya Center. I worked directly with NDO H2O to create their Email Marketing Flows Series. However, prior to this, first I had to establish a style that NDO H2O wanted to exude in their Emails. Whether they wanted their email designs more creative, more simple and minimalist, etc. Of course, this also had to match accordingly to their pre-established branding style which I also had to take into account of when developing my designs.  

I developed three different versions of the Emails which included 5 different sets of Emails. They range from simple to most creative/out of the box with different elements:

VERSION 1: SIMPLE & MINIMAL

VERSION 2: IN THE MIDDLE

version2.png

VERSION 3: CREATIVE ELEMENTS

version3.png

NDO H2O and the team at Foes Inc. agreed upon going ahead with the first variant: minimal and simple. As it aligned the most with their brand vision and style overall. Thereafter, I created designs using the first variant style for the Welcome Flow, Abandoned Cart Flow, Thank You Flow and the Upsell Flow. Below are the final emailers that are approved and now running currently as a snippet.

I also had the opportunity to build Landing Page Designs for NDO H2O's in house workout program called LEGACY. I made three different versions to A/B test with different images and colors.

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